founded by chef, curator, and storyteller kemal demirasal, the atelier creates f&b experiences that are as enduring as they are memorable — from singular signature venues to multi-outlet destinations. every project is shaped with a chef’s precision, a curator’s eye, and a storyteller’s instinct — ensuring that what begins as an idea evolves into a place guests remember long after the last bite.
Signature Approach
Founder-led . Ingredient-driven . Design-conscious . Culturally resonant.
Founder-Led — Every detail shaped personally by Kemal Demirasal.
Ingredient-Driven — Menus begin with what is exceptional.
Design-Conscious — Every sensory element is intentional.
Cultural Resonance — Rooted in place, ready for the world.
Services
F&B Curation & Concept Studio
The Atelier creates complete F&B worlds — from the first spark of concept to enduring legacy — each defined by its singular DNA and brought to life with flawless precision, immersive sensory storytelling, and meticulous attention to detail.
We design harmonious multi-venue ecosystems, craft signature menus, and develop cocktail, beverage, specialty coffee, and sommelier-led wine programs that distill the brand’s essence into every sip and bite. Every touchpoint is intentionally curated — from artisanal tableware and presentation to ingredient sourcing of rare provenance, collaborations with visionary interior designers and master kitchen planners, and mood boards that define the visual and sensory language from the outset.
Our expertise extends to hotel F&B consultancy, tailored pre-opening playbooks, service rituals choreographed for memorability, and seasonal refinement that ensures each concept remains relevant, resonant, and unrivalled over time.
Brand Strategy & Growth
We guide brands beyond the launch — ensuring growth is strategic, authentic, and anchored in the brand’s core DNA. Our approach fuses creative mastery with market intelligence, allowing brands to evolve without compromise.
From meticulous rebranding and repositioning that refine visual identity, tone of voice, and the guest journey, to expansion planning that safeguards the brand’s soul in every new destination, each move strengthens cultural resonance and experiential prestige. We shape market-aligned evolutions that adapt offerings to shifting audiences while preserving the essence that defines them.
Brand Activations & Launches
We craft immersive brand moments that transcend events — experiences that ignite desire, deepen connection, and leave an impression of rarity.
From iconic signature cocktails and dishes that become conversation pieces, to media-ready occasions that captivate press and dominate social storytelling, every activation is visually magnetic and emotionally unforgettable. Through collaborations across haute fashion, contemporary art, music, and design, we create multidimensional worlds where every guest touchpoint becomes an invitation to participate in the extraordinary.
The Process
• Discovery — Understand the vision, location, and project DNA.
• Concept Design — Shape the narrative and culinary identity.
• Atmosphere Build — Align every sensory and visual detail.
• Operational Flow — Establish refined practices that reflect the DNA in every moment.
• Launch Impact — Deliver openings that resonate.
• Momentum — Maintain and evolve quality over time.